Two very different crypto trends stood out in 2021, which include non-fungible token (NFT) assets and decentralized funding (defi) as billions of dollars in cryptocurrencies have poured into these sectors. On September 7, Piplsay, a global consumer research platform, surveyed 30,870 Americans and 9,170 British to get an insight into what consumers think about NFTs today. According to the survey, 48% of American respondents consider NFTs to be “a good and safe investment”.
Piplsay poll shows Americans like NFTs more than Britons
When you asked people about non-fungible tokens (NFT) not that long ago, most of them were clueless. However, crypto trends like Defi and NFTs have exploded this year and consumers are becoming more aware of the growing markets. Recently, some surveys of 1,000 or up to 10,000 respondents have given their opinion on the growing NFT space and whether or not they think NFTs are a good investment.
In December 2020, Bitcoin.com News reported on a survey that found that the NFT market had a lot more room to grow, which came to fruition. Months later, when the NFT hype was in full swing, another poll released in July showed that 3 in 4 sports fans are skeptical about the longevity of NFT investments. Piplsay’s survey is much larger than these previous surveys as the team’s research managed to interview over 40,000 people from America and the UK.
While the data shows that 48% of Americans surveyed think NFTs are “a good and safe investment”, only 22% of UK residents feel the same way. 18% of Americans have invested in an NFT while only 5% of Brits have done the same. The survey was recently conducted September 3-5, 2021, and all individuals were 18 years of age and older. The survey goes on to say:
44% of Americans believe NFTs will stay here, compared to just 27% of Brits.
Revolutionary concept or absurd? Americans and British share their views on NFTs
When respondents were asked for their personal opinion on NFTs, 50% of Americans said they had no opinion or were unaware of the issue. 68% of Brits also had no opinion or were unaware of the NFT space. 32% of Americans consider NFTs to be a “revolutionary concept,” while only 15% of British agree with this statement. 18% of Americans consider NFTs to be an “absurd concept,” while 17% of Brits agree that NFTs are absurd.
24% of Americans in the Piplsay poll said NFTs are “neither good nor safe,” and 45% of Britons agree that NFTs are not a good investment. 19% of US respondents say the investment is “good, but not safe”.
21% of Brits said the same thing, and only a small fraction of Americans and Brits said NFTs are “safe but good” investments. Piplsay also divided the survey into the generation demographic. “41% of Millennials in the US have personally invested in NFTs, compared with 33% of Generation X and 26% of Generation Zer,” write the researchers at Piplsay.
“45% of Millennials in the UK have personally invested in NFTs, compared with 37% of Generation Z and 18% of Generation X,” the researchers added. “Gaming-related NFTs are most popular with US Gen Zers (18%), while branded NFTs are most popular with Millennials (17%) and Gen Xers (17%),” the survey concludes. Piplsay’s full research report on NFTs can be found here.
What do you think of Piplsay’s survey on NFTs? Let us know what you think on this matter in the comments below.
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