Inter Milan, Italy’s reigning soccer champions, has signed a partnership agreement with the blockchain company Zytara Labs. The collaboration aims to give users of the club’s mobile app access to crypto products and enable Inter to create digital collectibles for fans around the world.
Italy’s Inter finds sleeve sponsor in the crypto industry
The multi-year product partnership agreement for 85 million euros (100 million US dollars) was sealed on Thursday with support from the Digitalbits Foundation, FC Internazionale Milano and Zytara Labs. The collaboration will facilitate Inter’s plan to open up to an increasingly digital and global audience representing different age groups, the companies said in a press release.
As part of the deal, Zytara will be Inter’s “official global digital banking partner”, while digitalbits (XDB) will be the club’s “official global cryptocurrency”. The fintech company will work on the development of the inter-mobile app and the integration of its digital banking services to enable users to access crypto-based products. The app will be the main selling point for Inter’s home game tickets.
The Italian football giant plans to roll out crypto payments using the XDB coin both in the stadium and through its online and physical stores across Milan. The partners announced that they intend to use the digital bits blockchain to create digital player cards and non-fungible tokens (NFTs) for the numerous Nerazzurri fans around the world. Alessandro Antonello, CEO of Inter Corporate, commented:
While digital experiences are vital for all sports clubs, our partnership aims even higher. By leveraging Zytara’s digital banking and blockchain technology, we will be able to expand our global reach for younger and more digitally savvy audiences.
According to the partnership terms, the Digitalbits brand will be the new sleeve sponsor of the European soccer team. The logo of the cryptocurrency will appear on all Inter jerseys of the first men’s and women’s teams as well as the Primavera and youth teams in all official national and international games. Al Burgio, founder of Zytara and the digital bits blockchain, noted:
Our collaboration will position Inter as one of the most technologically advanced and future-oriented clubs in the world. We are very excited to be working with the reigning Italian champion and a club with such a rich history.
The beginning of the partnership between Inter and Zytara will be celebrated with limited Nerazzurri items that will be on display until the end of this month. The offer gives Inter fans the opportunity to make a crypto purchase with the XDB token.
This is not the first sponsorship deal of its kind in the Italian soccer league Serie A. Bitmex became the club’s “official sleeve and crypto trading partner”.
Do you think we’ll see more of these partnerships in sport in the near future? Do share your expectations in the comments section below.
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