A variety of well-known brand names have joined the cryptocurrency space and the burgeoning non-fungible token (NFT) ecosystem. Now the Anheuser-Busch brand Budweiser has entered the NFT game by buying an NFT on Opensea for 8 Ether (25.7K). Budweiser also owns the domain name “beer.eth” after the company bought the name for 30 ethers ($ 96K).
Budweiser joins the blockchain fight
One of the best-selling beers in the United States, Budweiser brand beer, is now stepping onto blockchain technology. Following the string of household brands such as Snickers, Milky Way, Ax, Slim Jim, Burger King, Oscar Mayer, and others that have already stepped in, Budweiser has announced that it has purchased two specific blockchain items.
In addition to purchasing the items, Budweiser has quietly tweeted about it on social media and the company’s official Twitter profile shows a picture of the NFT they just purchased. Budweiser bought the non-fungible token (NFT) art called “Life of the Party” from Tom Sachs.
Welcome to the party 🚀🍻 https://t.co/uSh51Vyr41
– Tom Sachs: Rocket Factory (@tsrocketfactory) August 25, 2021
The NFT image is a wicked rocket adorned with a series of Budweiser branded labels. It also shows Sachs’ signature and says “Missile Factory: Perfect Missile”. The NFT was purchased from Budweiser for 8 ethers, which is over $ 25,000 at the time of purchase.
Sachs too tweeted on sale and Budweiser responded with three emoji rocket ships. “Welcome to the party,” Sachs said on Twitter. Budweiser’s NFT seizure follows the recent purchase of multinational financial firm Visa when the company bought a cryptopunk NFT for $ 165,000.
Budweiser buys Beer.eth ENS for $ 96K
The popular American beer brand also bought an Ethereum name service called “beer.eth” for 30 Ether ($ 96,000) on August 11, 2021, according to records on the Opensea marketplace. Basically, the name beer.eth owned by Budweiser is linked to the Ethereum Name Service (ENS), a decentralized, expandable naming system that uses the Ethereum protocol. ENS services are in the making, but Budweiser could use the ENS name beer.eth for a variety of different applications.
Budweiser’s Twitter account has more than 225,000 followers, as the 145-year-old brand is known in the USA and internationally. While Anheuser-Busch operates 32 breweries worldwide, only 12 are in the USA.
What do you think of Budweiser entering the NFT and blockchain space? Let us know what you think on this matter in the comments below.
Photo credits: Shutterstock, Pixabay, Wiki Commons, Budweiser
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